I have run every stage of the funnel myself, so I can own it end to end or join a team and focus on one part. Either way, when cost per booked call moves, I know where to look.
I write the hooks, statics, talking-head scripts and VSLs, then test them angle by angle.
Campaign structure, scaling and tracking across 15 client ad accounts.
Click-to-DM or booked-call pages split by licensed and unlicensed recruits.
GoHighLevel Conversation AI qualifies in the DM and books the call.
On the client's calendar, logged in CRM, reported weekly with show rate.
Every figure comes from ad accounts I managed myself, and I can walk through any of them in an interview.
HookAre you willing to go to war for your future?
PainMost people are not willing to do what it takes to succeed. You run towards hard, but what has it gotten you? A low-paying job and credit card debt?
QualifyIf you are a "discipline savage" and are willing to learn life insurance sales, I want you on my team.
CTADM me "spartan". Let's go to war for your future.
Mobile-first pages for agency clients. I wrote every headline and line of copy, and built the pages. Each one speaks to one recruit type and ends in a single action: book or apply.
Every ad, script and page in this portfolio is my writing. A recruit decides in the first line, so that's where I spend the most time.
Are you willing to go to war for your future?
If you have a life insurance license, you shouldn't be fighting to hit $40,000 a year.
Start hitting $15K+ months in life insurance sales.
Life insurance sales agent. Leads provided. Apply now, licensed or not.
Turn your sales skills into $25K months in life insurance sales.
Build toward your first $100K year in life insurance sales.
A GoHighLevel AI chatbot that answers recruits in the DM, asks the qualifying questions, and books them on the agency's calendar. I designed, built and packaged it as a product so smaller agencies get a setter without hiring one. It is now live with agency clients.
As manager of the sports bar, I rebuilt the @3rdbasela Instagram funnel and content pipeline to drive event bookings and foot traffic, using the same direct-response approach I use for clients.
Alongside recruiting, I run lead gen for agents selling to consumers, including Spanish-language campaigns. I have also run mortgage protection and roofing campaigns.
| Vertical | What the ads sell | Cost per lead |
|---|---|---|
| Final expense | Burial and final expense life insurance | $4.14 |
| IUL | Indexed universal life policies | $12.95–$24.19 |
Eight years of high-volume hospitality taught me client service. Six years of media buying taught me the rest.
Performance marketing agency for life insurance agencies. Run Meta across 15 client ad accounts, up to about $8.7K a month in a single account, and write all the creative. Includes $60K+ managed for a wealth-management agency, where one scaling campaign delivered 700 completions at $13.49 each.
Venue operations, plus the Instagram funnel and content pipeline.
Hollywood Roosevelt, SKYBAR, Mixtape by Jeremy Fall, 3rd Base (Assistant Manager). Upscale service at busy LA venues, where I learned the client-facing and team-leadership skills I now use in account management.
What I use every week to build, run and report on campaigns.
Meta Ads Manager, campaign structure and scaling, lead forms, click-to-DM, conversion tracking and attribution
GoHighLevel (CRM, Conversation AI, snapshots), Perspective, ROASForm, Make.com, Zapier
Supermetrics, CPL, cost per booked call and show-rate analysis, weekly performance reports
Direct-response copy, hooks, VSL and talking-head scripts, static ads, AI-assisted creative workflows
ClickUp and Notion for ad performance logs, content pipelines and client workflows
Life insurance recruiting, IUL, final expense, mortgage protection, home services
I'm open to in-house and agency roles in media buying and performance marketing, in Los Angeles or remote. Email me and I'll send my resume and set up a time to talk.